Same great taste, every time

Rice is the staple foodstuff for more than half the world’s population, and there’s one rice in particular that everyone wants to eat: Thai Hom Mali Rice. For Phoenix Global, a global agrifoods and resources group, Thai Hom Mali Rice is an essential part of its worldwide portfolio.


“Our business operations bring us into contact with consumers from all over the world,” says Mr Saminder Bedi, Business Head for Rice in Thailand for Phoenix Global. : “Exports to Africa alone count for as much as 45% of Thailand’s total exports of rice. It is therefore the region of focus and a key to our geographical segmentation, along with the US, Europe and key countries in the Middle East and Asia. All these regions have a very large consumer base for Thai Hom Mali Rice. As one oft he dominant players in the rice business, we cater to their demand.”


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